Corporations & large enterprises
Many departments, many countries,
many agencies.
Who keeps the big picture?
In corporations and large enterprises, marketing has grown over the years: many business units, brands, countries and service providers with their own goals. We bring strategy, media, technology and performance together so responsibilities are clear and every measure follows one line.
Discuss your agency setup58 %
of the working day goes into coordination instead of the actual work, according to respondents (Asana, 2023)
3,6
hours per week are lost to unnecessary meetings for executives (Asana, 2023)
5 to 15%
of the marketing budget: estimated productivity potential of generative AI (McKinsey, 2023)
AI and automation
Achieve more with the same teams.
In corporations and large enterprises, AI pays off where it makes a measurable difference. We automate processes that currently tie up time across many departments, business units and service providers, and we focus on three areas.
Work faster.
Recurring tasks run by themselves. Your teams gain time for strategy and decisions.
- Reports that update themselves
- Approvals with fixed routes and deadlines
- Data from all channels in one place
Less effort per result.
What is created several times and by hand today is handled once by an automated process for all brands and markets.
- Less manual work in marketing and sales
- Less coordination between service providers
- Tools and licences bundled instead of duplicated
Be where sales happen, sooner.
Campaigns and content go live faster, and budgets move sooner to where they generate revenue.
- Content for many markets from one template
- Real-time reporting instead of month-end reports
- Enquiries that automatically reach the right team
Media consulting
Many brands and channels, one media plan.
In corporations and large enterprises, brands, countries and business units often plan their media separately. We bring all budgets and channels together in one plan and manage them jointly, without any brand losing its own identity.
01
Plan
Company goals and the budgets of the individual brands and business units are combined in one media plan.
02
Allocate
Every brand and every channel receives the share justified by its goal and impact.
03
Measure
Cross-channel reporting shows what works where, with the same KPIs for all brands.
04
Adjust
Over the year, budgets move to where they achieve the most, even across brand boundaries.
Consolidation
One agency that steers everything.
In large companies, many agencies often work side by side, one for each channel, brand or country. Every interface costs coordination, budget and time. One agency that manages strategy, brands and channels together wins that back. The direct comparison:
One lead agency
Several agencies
Management
One agency keeps strategy, brands and channels together and is responsible for the result.
Coordination stays with your teams, and responsibility falls between the agencies.
Briefing
One briefing for all brands and channels.
Every briefing is rewritten for each service provider.
Budget
Budgets move across brands and channels to where they achieve the most.
Every agency defends its own budget.
Reporting
One report for all brands with the same KPIs.
Several reports, each counting differently.
Speed
Campaigns go live in a coordinated way across all brands and markets.
Coordination rounds between service providers delay every launch.
Knowledge
Knowledge and approvals stay in one place, even when people change.
Knowledge is lost with every change of agency.
Case study
One mandate in practice.
Our work for Retail Renault Group shows what this looks like for a group of companies with several brands.
Retail Renault Group: three brands, one system
Renault, Dacia and Alpine built up strategically in parallel: separate budgets, target groups and campaigns for each brand, managed in one shared strategy for the entire group and evaluated by brand and location.
+170 %
Website visibility
+152 %
Social media reach
+48 %
Active website users
FAQ
Questions about working together.
How does the switch from several agencies to one mandate work?+
Step by step. We review your existing agency setup, first take over the areas with the most coordination effort and continue running campaigns.
Do the brands stay independent?+
Yes. Each brand keeps its identity, tone and target groups. Technology, data and strategy are shared.
How transparent is budget management?+
All budgets run through shared reporting in which the company, business unit and brand levels are traceable.
Where exactly does AI come in?+
In recurring tasks such as reporting, data reconciliation, approval loops and adapting content. Strategy and approval stay with people.
Do you work with existing agencies or in-house teams?+
Yes, where it makes sense. The goal remains one mandate with clear responsibility.
Contact
Let's talk about your agency setup.
Tell us briefly how marketing and media are set up in your corporation or company today. We will get back to you with a first assessment of where consolidating pays off.