Events
Events people talk about.
Together with our partner muxmäuschenwild we plan and stage events for companies. We make sure they are full and leave a lasting impression: with a landing page, ads, social media and press work.
In partnership with
collaboration
Event planning and media from a single source
We have teamed up with the event agency muxmäuschenwild. You have one point of contact, and the event and its communication are aligned from the start.
muxmäuschenwild
Planning and staging
The muxmäuschenwild team develops the concept and delivers the event.
- Concept and dramaturgy
- Venue, technology and suppliers
- Brand activations and staging
- Organisation on the day
Black Sheep Agency
Media support
We make sure the event is seen: before, during and after.
- Landing page and registration
- Ads that fill the event
- Live social media on site
- Photo, video and press work
Services
Everything for your event from a single source
We bring guests and attention, muxmäuschenwild plans and stages the event. You can book both together or separately.
- Landing page and registrationA dedicated page presents the event, takes registrations and reminds guests before the date.
- AdsGoogle Ads, Meta Ads and LinkedIn Ads bring the right guests to the event.
- Social MediaWe announce the event, cover it live with stories and reels and extend its impact afterwards.
- Photo and videoTeasers, live footage and highlight videos for your website, social media and sales.
- Press workWe invite the media, write the press release and secure coverage before and after the event.
- Reporting and follow-up marketingFigures on registrations, reach and enquiries, plus follow-up content.
- Event conceptTailored concepts for your occasion, from openings and pop-ups to roadshows and hybrid formats.
- Brand ActivationsInteractive brand experiences that involve guests and make your message tangible.
- Venue and programmeThe right venue, schedule and staging, matched to your audience and brand.
- Technology, catering and set-upCoordination of technology, catering, suppliers and logistics.
- Artists, music and influencersMusic, DJs, artists and suitable influencers from a large network.
- Management on the dayRunning the entire event from set-up to dismantling, plus documentation and feedback afterwards.
Occasions
Events we work on
Whether a new location opens, a product is launched or the company celebrates an anniversary: every event gets its own concept and its own communication.
- Openings
- Product launches
- Customer events
- Dealer and partner events
- Company anniversaries
- Brand Activations
- Trade fair appearances
- Employee events
- Open days
- And much more, on request
Your contact · Founder & owner
Julian Höllen
Julian is the founder of Black Sheep Agency and your contact for events. He aligns planning and media support with muxmäuschenwild and supports you from the first conversation to the final report.
Process
How our collaboration
We plan the event and its communication together so that both come together on the day.
Briefing and concept
We clarify goals, audience, scope and budget and develop the idea for the event and its communication.
Detailed planning
Schedule, venue, suppliers, landing page, ads and social media plan are set.
Preparation and promotion
Registration goes live, ads and announcements run, press and guests are invited.
Event day and reporting
We cover the event on site with content and then report on attendance, reach and enquiries.
More services
Events working together with your channels
An event works best when it is part of your ongoing communication. Ads bring guests, social media and press work create reach, and you use the event images long afterwards.
FAQ
Frequently asked questions about Events
Short answers on costs, lead time and working together.
What does planning and supporting an event cost?+
That depends on size, venue, duration and the scope of communication. After the briefing you receive a quote that lists event planning and media support separately.
How far in advance should we plan an event?+
Six to eight weeks are often enough for smaller events. For larger events, trade fairs or anniversaries we plan three to six months ahead so that venue, suppliers and promotion are in place.
Can we book the media support only?+
Yes. If you handle the planning yourselves or with another agency, we take on the landing page, ads, social media, photo and video or press work individually.
Who is our point of contact?+
You have one fixed contact with us. We coordinate with muxmäuschenwild, so you do not have to manage two agencies.
How do we measure the success of an event?+
Through registrations, attendance, reach in social media and the press, and the enquiries and meetings that result from the event. You receive the figures in a report after the event.
Do you also support events at several locations?+
Yes. For events at several locations we align concept and communication centrally and adapt ads and content for each location.
Next step
Let us talk about your event.
In a first conversation we clarify the occasion, scope and timeline and show you how planning and media support work together.
Enquire about an event