Digital Sales B2B
More B2B customers through LinkedIn.
We help companies reach decision makers on LinkedIn and turn those contacts into meetings for your sales team. Either we handle the outreach for you, or we train your sales team and build up the outreach together with them.
Let's talk about your outreachHow we work
Two models for outreach on LinkedIn
Both models share the same goal: more qualified conversations with the right decision makers. They differ in who does the outreach. We work out which model suits your sales team in an initial call.
Outreach by us
We take care of the entire outreach. Your sales team only steps in for the meeting itself. You pay per meeting or, on request, a commission per closed deal.
- Define target accounts and messaging
- Align LinkedIn profile and landing page
- Personal outreach and social selling
- Qualification and booking into your calendar
Training and building your sales team
We train your sales team in LinkedIn outreach and build the foundations together with you. After that, your team runs the outreach itself.
- Review of your current sales channels
- Building your salespeople's profiles
- Playbook for outreach and messages
- Team training and support during the start phase
Services and process
Scope and process
Five steps from setup to ongoing optimisation.
Setting up LinkedIn Sales Navigator
Sales Navigator is set up and aligned with your target markets. It is the basis for searches, filters and lists.
Target groups, needs and USP
We define target groups and decision makers, describe their specific needs and the USP of your offer that the outreach is built around.
Sales lists and outreach copy
The target groups become sales lists. We write the outreach copy in several versions so we can compare which one works best.
Supporting materials
A landing page, PDFs and other materials give prospects a deeper look at your offer after the first contact.
Testing and optimising
Reply rates and feedback from meetings show which versions work. We then adjust lists, copy and materials.
Fit
Requirements for Digital Sales
Personal outreach on LinkedIn works best when these four points apply. We check whether that is the case for you in an initial call and tell you if another channel is a better fit.
Discuss your fit →An offer that needs explaining
Products or services that need a personal conversation and whose customer value justifies the effort of a meeting.
Decision makers on LinkedIn
Your target group is active on LinkedIn and can be found there by position, industry and company.
Clearly defined target customers
Industry, company size, region and the decision makers' positions can be clearly defined.
Capacity in sales
Your sales team has time for additional first meetings.
Your contact · Founder & owner
Julian Höllen
Julian founded Black Sheep Agency and looks after digital sales himself. He is your contact for LinkedIn outreach and for training your sales team.
More services
Digital sales combined with other channels
Personal outreach reaches selected decision makers directly. In media consulting we decide which channels get which budget. Advertising brings reach and inbound enquiries, and LinkedIn Ads make your brand known to the same decision makers before the outreach starts. In most projects we plan these building blocks together.
Pricing
Pricing models for outreach
Pay per meeting
You pay a fixed price for every confirmed meeting that meets the qualification criteria agreed in advance. There are no monthly fees and no retainer.
- Fixed price per meeting
- Monthly number of meetings can be capped
- Reliable budget planning
- Price depends on target group, qualification and offer
Commission per closed deal
You pay when a meeting we arranged turns into an order. The commission rate and terms are agreed individually.
- Payment only when a deal closes
- Rate and terms agreed individually
- Agreed in advance how deals are reported and attributed
- Available on request only
FAQ
Frequently asked questions about Digital Sales
When is a meeting charged?+
We charge for confirmed meetings that meet the qualification criteria agreed in advance. What counts as confirmed and how cancelled meetings are handled is set out in writing before we start.
How many meetings are possible per month?+
That depends on the size and reachability of the target group. The monthly number can be capped so your sales team can handle the meetings well and the budget stays predictable.
What do you need from our sales team?+
If we handle the outreach, a short piece of feedback after each meeting is enough for us to adjust messaging and target accounts. If we train your sales team, it needs time for the training and for day-to-day outreach.
Next step
Let's talk about your new customers.
A first conversation shows whether LinkedIn is the right channel for your offer and which model suits your sales team.
Request a call