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BLACK SHEEP AGENCY

E-COMMERCE

INTERNATIONAL MEDIA AGENCY

“A good online store sells products. A great one sells experiences.”

E-COMMERCE

THE TRANSFORMATION OF E-COMMERCE

E-commerce is growing faster than ever, and competition is intensifying in almost every industry. To sell successfully online today, you need to stand out from the crowd and create a shopping experience that appeals to both users and intelligent systems. With the rise of AI-powered purchasing processes, a new era is dawning in which brands must not only be visible, but actively recommended and prioritized. Companies that invest now will secure decisive advantages before purchasing decisions shift completely to AI-based ecosystems.

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ONLINE SHOPS

Online shops are currently undergoing massive change because purchasing decisions are increasingly influenced by AI, automated recommendations, and personalized user experiences. Traditional product presentations are no longer sufficient because customers expect fast loading times, intuitive navigation, consistent branding, and intelligent interactions across all touchpoints.

At the same time, shops must be designed in such a way that they are clearly structured, understandable, and attractive not only for humans but also for AI systems. Brands that take this change seriously and actively develop their shops create shopping experiences that build trust, increase conversions, and secure real competitive advantages in the long term.

SHOPIFY+

Shopify and Shopify+ offer a technological foundation that is perfectly tailored to the requirements of modern and future e-commerce. The platform combines high performance, intuitive usability, and enormous scalability, enabling brands to grow quickly and evolve flexibly. At the same time, Shopify is ideally equipped to seamlessly integrate AI-powered features, automated workflows, and personalized shopping experiences.

With a strong app ecosystem, regular innovations, and a clear focus on the future, Shopify enables companies to operate without technical friction and present their brand in the best possible light. Those who choose Shopify or Shopify+ today are consciously choosing a system that not only defines the current standard, but will also help shape e-commerce in the coming years.

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SHAPING THE FUTURE OF E-COMMERCE

We help e-commerce companies not only cope with the changes in online retail, but also actively use them to drive growth. With strategic foresight and deep technological understanding, we create structures that make brands future-proof and give them a clear competitive advantage.

STRATEGY

modern strategy must understand AI as an integral part of digital infrastructure and be aligned accordingly. We develop concepts that prepare brands to survive and grow in AI-driven ecosystems. To achieve this, we translate technological change into concrete competitive advantages and long-term brand value.

BRAND

Brand development has taken on a whole new meaning thanks to AI, because systems only recommend strong, consistent, and clearly defined brands. We help companies create a profile that clearly convinces both people and AI.

COSTUMER JOURNEY

The customer journey is undergoing fundamental change because more and more purchasing decisions are being prepared or even made directly in AI models. We design it in such a way that brands remain present, relevant, and clearly recognizable at each of these new touchpoints.

CONVERSION

In the future, conversions will no longer occur exclusively in the shop, but also in AI recommendations, assistants, and dialogue-based systems. We optimize the entire decision-making process so that purchasing impulses take effect wherever users become active.

E-COMMERCE CASES

Referenz L'Osteria Shop

L'Osteria Shop

Referenz Landherzl

Landherzl

Referenz Genussforum

Genussforum

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OUR COSTUMER REVIEWS

 

We worked with Julian and the Black Sheep Agency on our website and were able to see initial results early on. Based on our experience, we can recommend Julian and the Black Sheep Agency. They are not only experts in their field, but also committed partners who put their clients’ success first.

Christian Zeh, Managing Director Peakplan

 

The collaboration with Julian and the team has been highly competent, and I have always experienced them as very committed. Even with short notice requests, we were consistently supported in the best possible and goal oriented way. I can fully recommend Black Sheep and look forward to continuing our collaboration in the future.

Sarah Markwardt, Vice President Operational Excellence FR L'Osteria SE

 

Thank you to Julian Höllen and the Black Sheep Agency for the excellent support of emtec GmbH in the area of social media. In particular, the professional support with our LinkedIn presence as well as the valuable guidance in working with Google and related platforms created significant added value for us.

Georg Seil, Ex-CEO Emtec GmbH

 

After the relaunch of our website in December 2024, traffic and visibility dropped significantly. Black Sheep Agency analyzed the causes, optimized the structure and SEO, and developed a strategy for recovery. Today, we are back at our previous level with clear potential for further growth. The collaboration was efficient, solution oriented, and delivered measurable results.

Birte Lüsebrink, Ex-Marketing Management DE Renault Retail Group

 

During the website relaunch, we were supported not only professionally but also on a personal level, especially around the go live, when the team actively assisted us late into the night. We always felt very well taken care of and knew we could rely on fast and dependable support at any time. In the area of Google Ads, initial leads were also generated at short notice. We remain a client and look forward to a continued, very well functioning collaboration in the future.

Marco Petersohn, Senior Sales Manager re:think Innovations GmbH

 

We have been working successfully with Black Sheep Agency for over a year. Our previous, very simple online shop has been completely revamped and professionally redesigned. Sales in the shop have risen sharply since then. Everything else, such as Instagram, etc., is also professionally managed. We are extremely happy to have come across Black Sheep Agency.

Andreas Losch, Managing Director of Landherzl

 

By working with Black Sheep Agency, we were able to make our shop significantly more attractive and efficient, doubling our sales in less than twelve months. Through further joint measures, we expect to be able to further increase the attractiveness of our offering, our already significantly expanded customer base, and our existing potential in the coming months. Thank you very much for the many great ideas and effective levers in our collaboration.

Stefan, Managing Director of L'Osteria Private Brands GmbH

 

We worked with Blacksheep Agency in 2024/2025 when we were still in the early stages of our start-up. They supported us with website/SEO optimization and social media, and were extremely motivated and committed. We never felt that they were just “doing their job.” On the contrary, the team often went above and beyond what was required and really helped us move forward with lots of great ideas. This was incredibly valuable to us, especially in this early phase. The collaboration was straightforward and on equal terms throughout. Special thanks to Julian for his dedication. It was really fun working with you guys.

Markus Baumann, Co-Founder Stitch and Scottie

 

Die Zusammenarbeit mit dem Team von BSA hat unsere SEO-Performance messbar verbessert. Besonders schätzen wir die flexible und transparente Kommunikation, sowie die strukturierte und professionelle Umsetzung aller Maßnahmen. Es ist ein gutes Gefühl ein Team an seiner Seite zu haben, das kreative Ideen und zukunftsorientierte Lösungen mitdenkt und anbietet.

Michelle Demant, Marketing Project Manager Renault Retail Group

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Eduard Ermanntraut
Shopify+ expert