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BLACK SHEEP AGENCY

Franchise

INTERNATIONAL MEDIA AGENCY

“Growth emerges where many paths are taken, but all are driven by the same conviction.”

We know these issues…

REVIEWMANAGEMENT

Reviews play a central role in franchise environments when it comes to trust and location choice. However, differing levels of maintenance and response practices often lead to an inconsistent brand image. Without a clear structure, valuable feedback is not used systematically and negative potential is amplified.

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Local discoverability

Franchise locations compete locally with both independent providers and other chains. Missing or inconsistent local optimization makes it difficult for individual branches to appear in relevant search queries. As a result, reach and potential visits are lost despite a strong umbrella brand.

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Consistent brand perception

A consistent brand presence is essential in franchise systems but difficult to implement in practice. Different location managers often interpret guidelines individually and adapt content according to their own preferences. This leads to deviations from the brand core and weakens overall brand perception.

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Cross location media mix

Media activities in franchise systems are often planned and executed on a decentralized basis. Without central control, different channel usage, budgets, and performance levels emerge across locations. The lack of coordination prevents synergies and makes strategic scaling more difficult.

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OPEN CASES

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…and offer innovative solution approaches

CXM

Centralized customer experience management ensures that reviews and inquiries are handled consistently, promptly, and professionally across all locations. Content is created with relevant keywords and SEO aspects in mind, so reviews not only build trust but also contribute to visibility. This creates a consistent dialogue with customers that strengthens both brand image and discoverability.

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LOCAL-SEO

A structured local SEO strategy ensures that all franchise locations are locally discoverable and correctly positioned. Consistent location data, optimized profiles, and locally relevant content strengthen visibility in search engines and map services. As a result, each individual location benefits from the strength of the overall system.

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SEO & GAIO, SOCIAL MEDIA & CXM

The combination of search optimized content, AI optimized discoverability, and social platforms ensures a consistent brand perception across all touchpoints. Central guidelines define content, tone, and messaging, while individual locations operate within clear structures. Review management complements this approach by integrating feedback directly into brand communication.

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MEDIA CONSULTING

Strategic media consulting creates a coordinated, cross location media mix within the franchise system. Budgets, channels, and measures are planned centrally and sensibly distributed between the umbrella brand and individual locations. This creates synergies, clear priorities, and a scalable media strategy across all branches.

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OUR FRANCHISE CASES

Referenz Design Offices

L'Osteria

Referenz Design Offices

R-CAFÉ

Referenz Design Offices

Cafe Extrablatt

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OUR COSTUMER REVIEWS

 

We worked with Julian and the Black Sheep Agency on our website and were able to see initial results early on. Based on our experience, we can recommend Julian and the Black Sheep Agency. They are not only experts in their field, but also committed partners who put their clients’ success first.

Christian Zeh, Managing Director Peakplan

 

The collaboration with Julian and the team has been highly competent, and I have always experienced them as very committed. Even with short notice requests, we were consistently supported in the best possible and goal oriented way. I can fully recommend Black Sheep and look forward to continuing our collaboration in the future.

Sarah Markwardt, Vice President Operational Excellence FR L'Osteria SE

 

Thank you to Julian Höllen and the Black Sheep Agency for the excellent support of emtec GmbH in the area of social media. In particular, the professional support with our LinkedIn presence as well as the valuable guidance in working with Google and related platforms created significant added value for us.

Georg Seil, Ex-CEO Emtec GmbH

 

After the relaunch of our website in December 2024, traffic and visibility dropped significantly. Black Sheep Agency analyzed the causes, optimized the structure and SEO, and developed a strategy for recovery. Today, we are back at our previous level with clear potential for further growth. The collaboration was efficient, solution oriented, and delivered measurable results.

Birte Lüsebrink, Ex-Marketing Management DE Renault Retail Group

 

During the website relaunch, we were supported not only professionally but also on a personal level, especially around the go live, when the team actively assisted us late into the night. We always felt very well taken care of and knew we could rely on fast and dependable support at any time. In the area of Google Ads, initial leads were also generated at short notice. We remain a client and look forward to a continued, very well functioning collaboration in the future.

Marco Petersohn, Senior Sales Manager re:think Innovations GmbH

 

We have been working successfully with Black Sheep Agency for over a year. Our previous, very simple online shop has been completely revamped and professionally redesigned. Sales in the shop have risen sharply since then. Everything else, such as Instagram, etc., is also professionally managed. We are extremely happy to have come across Black Sheep Agency.

Andreas Losch, Managing Director of Landherzl

 

By working with Black Sheep Agency, we were able to make our shop significantly more attractive and efficient, doubling our sales in less than twelve months. Through further joint measures, we expect to be able to further increase the attractiveness of our offering, our already significantly expanded customer base, and our existing potential in the coming months. Thank you very much for the many great ideas and effective levers in our collaboration.

Stefan, Managing Director of L'Osteria Private Brands GmbH

 

We worked with Blacksheep Agency in 2024/2025 when we were still in the early stages of our start-up. They supported us with website/SEO optimization and social media, and were extremely motivated and committed. We never felt that they were just “doing their job.” On the contrary, the team often went above and beyond what was required and really helped us move forward with lots of great ideas. This was incredibly valuable to us, especially in this early phase. The collaboration was straightforward and on equal terms throughout. Special thanks to Julian for his dedication. It was really fun working with you guys.

Markus Baumann, Co-Founder Stitch and Scottie

 

Die Zusammenarbeit mit dem Team von BSA hat unsere SEO-Performance messbar verbessert. Besonders schätzen wir die flexible und transparente Kommunikation, sowie die strukturierte und professionelle Umsetzung aller Maßnahmen. Es ist ein gutes Gefühl ein Team an seiner Seite zu haben, das kreative Ideen und zukunftsorientierte Lösungen mitdenkt und anbietet.

Michelle Demant, Marketing Project Manager Renault Retail Group

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Julian Höllen
Founder & Owner