Franchise and multi-location
Planned centrally, won locally.
Whether you run a franchise system, a retail chain or a company with its own branches: we take care of marketing and media for all your locations. We plan budget and channels centrally, run campaigns per city or region, and evaluate the results per location.
Request a callView services →242
Locations in gastronomy
57
Locations in car retail
43
Locations in co-working
Approach
One strategy, many markets.
A company with many locations thrives when every location works and the brand still remains one. Our work has three parts.
Plan centrally
Budget, channels and messages are created at one table. Every location gets a fair share, and the brand appears the same everywhere.
Run locally
Campaigns run per city, town or region. Ads, profiles and pages speak to the people in the catchment area.
Evaluate per location
Every location gets its own figures. We show why things work better here than there, and transfer what works.
Services
Four levers for companies with many locations.
In detail
What central management involves.
Four areas that work together.
Central budget and channel planning
We define how much budget goes into which channel and how it is distributed across regions and locations, based on catchment areas, competition and your goals. Nobody pays twice, and the brand stays consistent.
To media consulting →Local delivery
The same campaign works differently in Hamburg than in Passau. We run ads per city or region, adapt offers and visuals, and keep the brand together.
To advertising →Central website management
Every location gets its own page that is found in its region: on Google and in AI answers such as ChatGPT. That way the right location is recommended when someone nearby is searching. We maintain content and data centrally.
To web design and development →Reporting and scaling
Every location gets a report. We show what works well and what doesn't and why, derive learnings and roll them out to further locations.
To reporting →Learning cycle
What works at one location helps all locations.
Many locations are an advantage if you learn from them. The cycle starts again as soon as a learning has been rolled out.
Measure
Every location gets its own KPIs.
Find reasons
Why does it work better here than there?
Derive a learning
The difference becomes a rule.
Test
Try it at a few locations first.
Roll out
What works goes to all locations.
Cases
Companies with many locations we support.
Gastronomy · Franchise
bona'me
Local visibility for all of the brand's restaurants: maintained location profiles in search and maps, central review management and advertising delivered per location.
Co-working · Multi-location
Design Offices
Consistent location data for more than 40 co-working locations in Germany: maintained profiles in search and maps and complete entries in the relevant business directories.
For franchise systems
Find new partners without wasted reach.
Anyone opening new locations needs partners who fit the brand. We build the path from the first ad to the first conversation.
Attention
Ads on Meta and Google reach people who want to run their own business.
Interest
A landing page explains the concept, process and requirements clearly and honestly.
Pre-selection
A short form shows early on who fits the brand and the location.
Conversation
Suitable applicants go straight to your sales team with all details.
FAQ
Questions about working together.
Who decides on the budget, headquarters or the locations?+
That depends on your structure. We plan budget and channels centrally and leave local room for locations or franchise partners. How much is handled centrally is something we decide together.
Do you only work for franchise systems?+
No. We support franchise systems as well as retail chains and companies with their own locations, for example in gastronomy, car retail and co-working. The approach of central management and local delivery fits wherever there are several locations.
How local can campaigns be?+
Down to individual locations. We run ads per city or region and adapt offers and visuals.
What does the location report show?+
KPIs per location in comparison, possible reasons for differences, and learnings that can be transferred to other locations.
Can locations or partners contribute content themselves?+
Yes. Locations can send us photos, local promotions or special opening hours. We review the content, adapt it to the brand and publish it on the right channels.
Contact
Let's talk about your locations.
Tell us briefly how many locations you have and how your marketing is organised today. We will get back to you with a first assessment.
Let's plan your locations together.
A first conversation shows where central planning and local delivery should start for you.
Reporting
Strengths and weaknesses per location, and what everyone learns from them.
Our reporting compares your locations with each other. Where one performs better, we find the reason and turn it into a learning for all the others.
Location A
StrengthComplete profile and many recent reviews.
Profile standard for all locations
Location B
WeaknessThe ad copy doesn't fit the region.
Test a regional ad variant
Location C
WeaknessThe catchment area overlaps with a second location.
Redraw areas and budgets
Location D
StrengthStrong demand, but high competitor bids.
Adapt bidding strategy to the competition