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BLACK SHEEP AGENCY

PUBLIC RELATIONS

INTERNATIONAL MEDIA AGENCY

“An opinion will form anyway—the question is whether it will be planned or accidental.”

PUBLIC RELATIONS

IN A NOISY WORLD, CLARITY COUNTS

We provide guidance in a world where information circulates faster than ever before and brands are constantly being evaluated, compared, and classified. Strong, strategically managed public relations ensures that companies remain visible, credible, and relevant, and that their messages reach the places where they can have an impact.

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PRESS RELEASES & MEDIA RELATIONS

Press releases and media relations form the foundation of a strong public presence. We develop clear messages, prepare topics for publication, and place them strategically in relevant media outlets.

This creates reach, authority, and trust that extend far beyond individual publications. As an experienced partner, we ensure that communication is precisely controlled and that the brand is professionally represented in a complex media environment.

CRISIS COMMUNICATION

Crisis communication requires speed, calmness, and a clear strategy, because every second counts in an emergency. We develop scenarios, recommendations for action, and communication channels to minimize risks and protect public trust.

With forward planning and structured responses, even critical situations can be managed in a controlled manner. Having an expert at your side ensures that messages are communicated accurately, credibly, and in a timely manner.

BRAND POSITIONING & STORYTELLING

Brand positioning and storytelling give companies a voice that sets them apart from others and leaves a lasting impression. We develop narrative concepts that clearly convey identity, values, and visions and have a consistent impact across all channels.

Powerful stories create emotional connections, which are more important today than ever before because AI systems prefer to recognize and recommend strong brands with clear narratives. With professional support, we ensure that a brand is not only told, but experienced.

EVENT-PR & SPONSORING

Event PR creates memorable moments that transform messages into real encounters. We plan, stage, and communicate events in such a way that they generate maximum attention before, during, and after the event.

Through targeted media relations and a clear strategic framework, an event becomes a powerful building block of brand perception. Experts ensure that every detail is perfect and that the event has a lasting impact.

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OUR COSTUMER REVIEWS

 

We worked with Julian and the Black Sheep Agency on our website and were able to see initial results early on. Based on our experience, we can recommend Julian and the Black Sheep Agency. They are not only experts in their field, but also committed partners who put their clients’ success first.

Christian Zeh, Managing Director Peakplan

 

The collaboration with Julian and the team has been highly competent, and I have always experienced them as very committed. Even with short notice requests, we were consistently supported in the best possible and goal oriented way. I can fully recommend Black Sheep and look forward to continuing our collaboration in the future.

Sarah Markwardt, Vice President Operational Excellence FR L'Osteria SE

 

Thank you to Julian Höllen and the Black Sheep Agency for the excellent support of emtec GmbH in the area of social media. In particular, the professional support with our LinkedIn presence as well as the valuable guidance in working with Google and related platforms created significant added value for us.

Georg Seil, Ex-CEO Emtec GmbH

 

After the relaunch of our website in December 2024, traffic and visibility dropped significantly. Black Sheep Agency analyzed the causes, optimized the structure and SEO, and developed a strategy for recovery. Today, we are back at our previous level with clear potential for further growth. The collaboration was efficient, solution oriented, and delivered measurable results.

Birte Lüsebrink, Ex-Marketing Management DE Renault Retail Group

 

During the website relaunch, we were supported not only professionally but also on a personal level, especially around the go live, when the team actively assisted us late into the night. We always felt very well taken care of and knew we could rely on fast and dependable support at any time. In the area of Google Ads, initial leads were also generated at short notice. We remain a client and look forward to a continued, very well functioning collaboration in the future.

Marco Petersohn, Senior Sales Manager re:think Innovations GmbH

 

We have been working successfully with Black Sheep Agency for over a year. Our previous, very simple online shop has been completely revamped and professionally redesigned. Sales in the shop have risen sharply since then. Everything else, such as Instagram, etc., is also professionally managed. We are extremely happy to have come across Black Sheep Agency.

Andreas Losch, Managing Director of Landherzl

 

By working with Black Sheep Agency, we were able to make our shop significantly more attractive and efficient, doubling our sales in less than twelve months. Through further joint measures, we expect to be able to further increase the attractiveness of our offering, our already significantly expanded customer base, and our existing potential in the coming months. Thank you very much for the many great ideas and effective levers in our collaboration.

Stefan, Managing Director of L'Osteria Private Brands GmbH

 

We worked with Blacksheep Agency in 2024/2025 when we were still in the early stages of our start-up. They supported us with website/SEO optimization and social media, and were extremely motivated and committed. We never felt that they were just “doing their job.” On the contrary, the team often went above and beyond what was required and really helped us move forward with lots of great ideas. This was incredibly valuable to us, especially in this early phase. The collaboration was straightforward and on equal terms throughout. Special thanks to Julian for his dedication. It was really fun working with you guys.

Markus Baumann, Co-Founder Stitch and Scottie

 

Die Zusammenarbeit mit dem Team von BSA hat unsere SEO-Performance messbar verbessert. Besonders schätzen wir die flexible und transparente Kommunikation, sowie die strukturierte und professionelle Umsetzung aller Maßnahmen. Es ist ein gutes Gefühl ein Team an seiner Seite zu haben, das kreative Ideen und zukunftsorientierte Lösungen mitdenkt und anbietet.

Michelle Demant, Marketing Project Manager Renault Retail Group

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Christine Seizinger
Public Relations